the story behind the blooms.

miss fyffe started long before the flowers.

growing up my dad used to call me ‘miss fyffe’ and somehow the older i get the more i realise how we are cut from the same cloth. creative, emotional, passionate, a little chaotic & always needing to create something out of nothing.

losing him changed me forever, he never got to see me get married, meet his grandchildren, or build this business and follow my dreams.

sometimes i think miss fyffe exists because im still trying to make him proud even though i know just how proud he would be.

what started during covid as a creative escape between raising 3 kids and navigating life, slowly became something much bigger than just flowers.

i completed my cert3 in floristry after 3 years of juggling and wanting to just throw the towel in many times, while working in events and retail floristry.

for someone that wanted to give up, placing second in the student category at the melbourne international flower & garden show in 2023 made me realise i didnt just want to make flowers. i wanted to create moments that people actually remembered.

miss fyffe is more than just bouquets. it’s about romance, emotion, storytelling and making ordinary moments feel like you're in a movie. every design is created with intention for the moments to be felt.

i built miss fyffe from grief, passion, exhaustion, ambition and love all at once.

it became proof that between grief, hard seasons & complete chaos, beautiful things can still grow.